One identity, several kinds of work.
The custom website gives the firm’s three pillars a shared home. Dedicated pages let individual programs speak clearly to their own audiences while remaining part of the same organization and visual system.
A custom website, a family of evolving programs and a manageable press archive. The public story and the publishing workflow grow together.
The workCustom web design · WordPress · Editorial workflow
Our contributionDesign, development, publishing handoff and ongoing site care
Kalamazoo Forward Ventures needed a site that could bring Main Street, Real Estate and Venture Capital together without making every new program a separate website. Interactive Guru designed and built the site in 2025, then kept developing it as the firm’s work evolved.



The custom website gives the firm’s three pillars a shared home. Dedicated pages let individual programs speak clearly to their own audiences while remaining part of the same organization and visual system.
Cultivate 269, Tsunami Lab and the buying and selling programs each have their own page. Ongoing site edits let those pages and their content keep pace with the firm’s evolving programs rather than freezing the organization at launch.
Coverage from more than twenty outlets had been collected as links in a spreadsheet. The new archive brings that coverage into a consistent publishing format. Each story is an original summary, credits the publication and links readers back to the original source.
AI-assisted WordPress development supported the implementation. A written PDF guide shows the team how to add stories themselves. The deliverable includes the site, its editorial structure and a workable publishing process; Interactive Guru continues looking after the site.
“Interactive Guru has been with us every step of the way. They deliver fast, efficient, and top-tier results every time. … Whenever you’re stuck on what to do, trust the Guru!”
Marcel Fable PriceDirector of Platform & Programming · Kalamazoo Forward Ventures
Let’s make the next program, article or update easier to put into the world.
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