Back to the viewing gallery

Kalamazoo Forward VenturesGive a growing story a useful home.

A custom website, a family of evolving programs and a manageable press archive. The public story and the publishing workflow grow together.

Kalamazoo Forward VenturesChoose a chapter
Watch the film or jump to a chapter.

The workCustom web design · WordPress · Editorial workflow

Our contributionDesign, development, publishing handoff and ongoing site care

Make the next addition easier.

Kalamazoo Forward Ventures needed a site that could bring Main Street, Real Estate and Venture Capital together without making every new program a separate website. Interactive Guru designed and built the site in 2025, then kept developing it as the firm’s work evolved.

Inside the work.

Return to the film
Main Street, Real Estate and Venture Capital share a recognizable site identity.
One home for three pillarsMain Street, Real Estate and Venture Capital share a recognizable site identity.
Dedicated pages give programs a clear place within the firm’s broader story.
A front door for each programDedicated pages give programs a clear place within the firm’s broader story.
Original summaries credit the outlet and link readers back to the source article.
Coverage becomes a publishing workflowOriginal summaries credit the outlet and link readers back to the source article.

One identity, several kinds of work.

The custom website gives the firm’s three pillars a shared home. Dedicated pages let individual programs speak clearly to their own audiences while remaining part of the same organization and visual system.

Build a front door for the next program.

Cultivate 269, Tsunami Lab and the buying and selling programs each have their own page. Ongoing site edits let those pages and their content keep pace with the firm’s evolving programs rather than freezing the organization at launch.

Turn a spreadsheet into a press archive.

Coverage from more than twenty outlets had been collected as links in a spreadsheet. The new archive brings that coverage into a consistent publishing format. Each story is an original summary, credits the publication and links readers back to the original source.

Leave the team a useful handoff.

AI-assisted WordPress development supported the implementation. A written PDF guide shows the team how to add stories themselves. The deliverable includes the site, its editorial structure and a workable publishing process; Interactive Guru continues looking after the site.

“Interactive Guru has been with us every step of the way. They deliver fast, efficient, and top-tier results every time. … Whenever you’re stuck on what to do, trust the Guru!”

Marcel Fable PriceDirector of Platform & Programming · Kalamazoo Forward Ventures

What should your team be able to publish?

Let’s make the next program, article or update easier to put into the world.

Discuss your project
Explore another storyKCAD · Alternate Unrealities